Alexei & Partners is a boutique digital consultancy founded by Vikram Alexei Kansara, a digital strategist and managing editor of The Business of Fashion. Vikram works with fashion companies, publishers and agencies to deliver breakthrough strategic thinking for today's digital world.
ContactMy latest piece for The Business of Fashion on integrating digital technology into the core product offering: Fashion 2.0 | What Fashion Brands Can Learn from Nike
A snapshot of the mobile ecosystem by device manufacturer: PercentMobile Maps via @mobileanalytics
“Amazon’s spokeswoman said the effort was about pulling customers’ likes and interests from their profiles to generate personalized recommendations.”
Great article on the atomization of content, brand fragmentation and the limits of paywalls via The Nieman Journalism Lab
Beautiful “moving stills” - Chanel Haute Couture F/W 2010/11 Focus on Acessories/Details via pret-a-piers
The company named Robert A. Sauerberg, who had been group president for consumer marketing, to be its new president, a role that had belonged to Charles H. Townsend.
Mr. Sauerberg’s primary responsibility will be to shift Conde Nast toward a model revolving around digital connections with consumers, using emerging technology and better serving advertisers, according to a company statement.
“The historical priorities that have served our company so well — great content, best-in-class magazines, key client relationships — remain the cornerstone of what we do, but we need to move beyond the magazine,” said Mr. Townsend, who remains CEO, in the statement.
Overall, luxury firms are digital laggards, but some are catching up via @TheEconomist
Natalie Massenet of Net-a-Porter walks Imran through their HQ #BoFLIVE
