Alexei&Partners

Dec 22

Marc Andreessen: Predictions for 2012 -

“Software is eating the world… 2012 is the year that retail really starts to feel the pressure.”

Innovation strategy as brand strategy -

“From promise to proof, from stories to services, from disconnected to integrated.”

Nov 04

The next big thing will start out looking like a toy

‘A majority of the top internet companies a decade ago are barely in existence today. How did this happen? These companies weren’t complacent – they were run by smart executives who were constantly aware that they could lose their lead.

The reason big new things sneak by incumbents is that the next big thing always starts out being dismissed as a toy. This is one of the main insights of Clay Christensen’s “disruptive technology” theory, which has been widely studied but I think is still rarely applied because it is so counter-intuitive to conventional management practices.

Disruptive technologies are dismissed as toys because when they are first launched they “undershoot” their users’ needs. The first telephone could only carry voices a mile or two. The leading incumbent of the time, Western Union, chose not to acquire telephone technology because they didn’t see how it could be useful to businesses and railroads – their best customers. What they failed to anticipate was how rapidly telephone technology and infrastructure would improve. The same was true of how mainframe companies viewed the PC, and how modern telecom companies viewed Skype.

The list of top internet companies in 10 years will look very different than that same list does today. And the new ones on the list will be companies that snuck by the incumbents because people dismissed them as toys.’

— Chris Dixon

Oct 30

Apps Are the New Channels

Oct 24

Mary Meeker’s Internet Trends 2011:

Oct 18

Locative Entertainment Futures -

When the ‘real world’ becomes a storytelling-media form…

Feb 06

Feb 03

[video]

Jan 31

New Emotion Measurement Technology -

Affectiva’s electrodermal testing and facial expression recognition tools are now available for market research, product testing and development via @mashable http://on.mash.to/g5dJCV

Polyvore Stylist Game: style your Facebook friends and earn points towards your dream wardrobe #socialcommerce #gaming

Polyvore Stylist Game: style your Facebook friends and earn points towards your dream wardrobe #socialcommerce #gaming

iPad Mags Need A New Blueprint -

Erick Schonfeld: “Replicating a dead-tree publishing model on a touchscreen is a recipe for obsolescence… If I were creating an iPad mag it wouldn’t look like a magazine at all. It would look more like a media app.”

Jan 30

Svpply + Stickybits = Nuji via PSFK

Svpply + Stickybits = Nuji via PSFK

Jan 25

Gossip Girl: Social Climbing Game Launches on Facebook: “earn rewards for climbing New York’s social ladder by attending virtual fashion shows, sample sales and club openings with their favorite characters. Players can also purchase in-game items to boost their progress and complete higher-level missions.”

Gossip Girl: Social Climbing Game Launches on Facebook: “earn rewards for climbing New York’s social ladder by attending virtual fashion shows, sample sales and club openings with their favorite characters. Players can also purchase in-game items to boost their progress and complete higher-level missions.”

Next gen iPads & iPhones to leverage NFC -

Apple’s plan to add near field communications (NFC) chips to its next generation iPhone and iPad products constitutes a major and hugely disruptive move into mobile payments, especially as iTunes already has credit card and purchase info.

Jan 24

Natalie Massenet previews plans for real time social shopping platform Net-A-Porter Live: #DLD11 http://bit.ly/fMPDxO (27:23)

Natalie Massenet previews plans for real time social shopping platform Net-A-Porter Live: #DLD11 http://bit.ly/fMPDxO (27:23)