Alexei&Partners

Lauren Santo Domingo and Aslaug Magnusdottir’s new start-up Moda Operandi gives consumers direct and immediate access to shop new collections within 48 hours of runway shows. Launch partners include: Thakoon, Proenza Schouler, Prabal Gurung, Narciso Rodriguez, Vera Wang, Alexander Wang and Giambattista Valli. The site expects to have 100,000 members in the first year and plans to provide designers with immediate feedback on which styles resonate with consumers. “There’s so much money left on the table today because nobody really knows what’s going to sell,” says Ms. Magnusdottir. “The big hits sell out immediately and they could have sold more. And the rest winds up on sale racks.” via WSJ