A good question. Or is it? … The metric called ‘Tweet Impressions’ is meaningless and not a useful way to approach the evaluation of the channel. It’s using the old model of exposure for a new channel based on active participation… Instead count how many followers you get. How many people re-tweet.
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Alexei & Partners is a boutique digital innovation and strategy consultancy founded by Vikram Alexei Kansara. Vikram works with the world's leading fashion brands, media companies and agencies to deliver breakthrough strategic thinking for today's fast-evolving digital reality.
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