As I think about Google’s strategic initiatives in 2011, I realize they’re all about mobile.
We are at the point where, between the geolocation capability of the phone and the power of the phone’s browser platform, it is possible to deliver personalized information about where you are, what you could do there right now, and so forth—and to deliver such a service at scale.
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Alexei & Partners is a boutique digital innovation and strategy consultancy founded by Vikram Alexei Kansara. Vikram works with the world's leading fashion brands, media companies and agencies to deliver breakthrough strategic thinking for today's fast-evolving digital reality.
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