“Area/Code has developed a number of games on Facebook and for mobile, including CSI: Crime City with partner Ubisoft, Facebook game Parking Wars and Drop7 for the iPhone. According to the startup’s site, the developer focused on highlighting ‘the connections between the interactive systems and imaginary landscapes inside of games and the real world around them.’ These connections could include, ‘online games that respond to broadcast TV in real time,’ ‘game systems that explore real-world social issues,’ ‘urban environments transformed into spaces for public play,’ or ‘game events driven by real-world data.’” More on the acquisition via the Area/Code blog: “Our ambition is to contribute in a major way to the evolution of games on social networks, to make games in this space that are deeper and more interesting, games that reward the time and attention of the millions of people who play them with complex, meaningful experiences.”
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Alexei & Partners is a boutique digital innovation and strategy consultancy founded by Vikram Alexei Kansara. Vikram works with the world's leading fashion brands, media companies and agencies to deliver breakthrough strategic thinking for today's fast-evolving digital reality.
