July 25th, 2010
A question for publishers: Where does brand fragmentation end?

Great article on the atomization of content, brand fragmentation and the limits of paywalls via The Nieman Journalism Lab

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@vikramkansara

Alexei&Partners

Alexei & Partners is a boutique digital innovation and strategy consultancy founded by Vikram Alexei Kansara. Vikram works with the world's leading fashion brands, media companies and agencies to deliver breakthrough strategic thinking for today's fast-evolving digital reality.